MYLife.MYStyle : Presentation and Research

Logo

-A logo is a graphical element, (ideogram, symbol, emblem, icon, sign).
- Logo is a design symbolizing ones organization.

What makes a good logo?

-Instantaneously recognizable.

-Memorable.

-Clarity when reproduced in small sizes.

Example of logo :

CLOT

APPLE
SHELL

MICROSOFT

FERRARI

WWF

5 principles of logo design

SIMPLE

Chase logo design by Chermayeff & Geismar

For a good logo design to take shape, must take our concepts down to their simplest form. Simplicity is key and allows a logo to be easily recognized. Without simplicity, a logo cannot follow it’s other principles of memorability and versatility.

MEMORABLE

Nike’s curves and simplicity make it one of the most memorable logos of all time.

To build a lasting impression, a logo must be memorable. Complexity of design serves as a negative in a logo design, your logo will have only a few seconds to be absorbed by the average person. So keep it simple.

TIMELESS

The Coca-cola logo was created by John Pemberton’s bookkepper, Frank Mason Robinson in 1885.

Timeless refers to no particular point in time. Focus on building a strong concept for your logo. A timeless logo allows your client to enjoy it’s longevity, allowing your design to stay on board for the long-term.

VERSATILE

Electrica Bahia logo design by Oficina de Diseno y Marketing

Logos are marks and symbols that represent a business. As companies market themselves through various forms and mediums, they apply their logo to business cards, advertisements, folders and many more. When designing a logo, it is important to consider logo size equally on a business card as on a billboard.

Can a logo be applied to various forms of size and color? Think about:

- Printing in small and large sizes

- Can the concept be understood in 1 color

- Cost of printing multiple colors

RELEVANT

The Audi logo is appropriate for the company’s image.

Logo should fit the purpose and identity of the company. A logo must portray the company it represents through the use of shape and form.

3 Type of logo

Symbolic (iconic) - Symbols are less direct than straight text. In order for a symbol to be a truly effective logo, it should confirm to maxims:  

Instantaneously recognizable, Memorable, Clarity when reproduced in small sizes. Can be illustrative in nature, either concrete or abstract.

Combination mark - Combination Marks are graphics with both text and a symbol/icon that signifies the brand image that you wish to project your company or organization.

There are integrated and stand alone combination marks. For instance, Starbucks logo has the text with the graphic integrated, and the AT&T logo has the icon separate from the text.

Logotype (word mark) - Type fonts come in thousands of possible variations, shapes, sizes, and styles, each conveying a slightly different impression upon your intended audience.

-Script fonts is a sense of formality and refinement.

-Thick fonts is show strength and power.

-Slanted type fonts impart a sense of motion or movement.

LOGOTYPE

-A logotype is a uniquely set and arranged typeface.

-Any alphabetical configuration that is designed to identify by name an individual, product, service, publication or company.

- simply stylized text that's used as a logo, whereas a logo is usually a picture or symbol that doesn't rely so much on text to be recognizable.

Example :

Identity

What is identity?
The visual aspects that form part of the overall brand.
The corporate image of a company is its identity.

The identity or ‘image’ of a company is made up of many visual devices:

A Logo (The symbol of the entire identity & brand)

Stationery (Letterhead + business card + envelopes, etc.)

Marketing Collateral (Flyers, brochures, books, websites, etc.)

Products & Packaging (Products sold and the packaging in which they come in)

Apparel Design (Tangible clothing items that are worn by employees)

Signage (Interior & exterior design)

Messages & Actions (Messages conveyed via indirect or direct modes of communication)

Other Communication (Audio, smell, touch, etc.)

Anything visual that represents the business.

Signature

-The word signature can be defined as a “distinctive pattern, product or characteristic by which someone or something can be identified.”

-A signature brand is an original, cohesive design based on the personality of your company.

In 1980, Shawn Stussy was a cult surfboard shaper who took his crawled signature logo from his foam masterpieces and applied it to tee shirts that he sold along with his board around Laguna Beach, California.

Other examples of signature logo: